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Rapid Response: A new script for the book biz and Hollywood, with The Black List’s Franklin Leonard

Masters of Scale

CHAPTER

Unlocking Billions: Economic Insights from Diversity in Hollywood

This chapter examines how outdated assumptions in Hollywood hinder economic growth by neglecting diversity and inclusion. Highlighting a McKinsey study, it discusses the financial repercussions of anti-Black bias and the necessity for industry leaders to embrace diverse storytelling to unlock a $30 billion market.

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