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Innovative email marketing tactics discussed include subject line tools, promotional tab benefits, and optimization strategies for open rates and click-throughs. Insights on global audience timing and debunking email marketing myths add value to this engaging episode.
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Quick takeaways
- Personalize emails based on recipient interests and behaviors for higher engagement.
- Create urgency with phrases like 'Almost Gone' to prompt immediate action from recipients.
Deep dives
Email Marketing Expertise and Insights
When it comes to email marketing tactics that work, Jay Swettleson shares his extensive expertise and insights. He emphasizes the importance of personalizing emails based on the recipient's interests, demographics, and behaviors. By crafting subject lines with numbers, emojis, and capitalizing the first word, marketers can significantly increase open rates. Jay also stresses the value of call-to-action buttons written in the first person, such as 'Save My Spot' or 'Get Me My Discount, to enhance engagement. Additionally, he advocates for experimenting with different formats and sending times to optimize email performance.
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Listen to the best highlights from the podcasts you love and dive into the full episode