Social Media Marketing Podcast Email Marketing Tactics That Work
62 snips
Mar 7, 2024 
Innovative email marketing tactics discussed include subject line tools, promotional tab benefits, and optimization strategies for open rates and click-throughs. Insights on global audience timing and debunking email marketing myths add value to this engaging episode.
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Garage Startup
- Jay Schwedelson's parents started a direct mail business in their garage using a personal computer.
- This early exposure sparked his lifelong passion for marketing and its potential for ROI.
SubjectLine.com Origin
- Schwedelson created SubjectLine.com, a free tool that analyzes and rewrites subject lines.
- It leverages data from six billion annual emails to offer improvements and has checked over 15 million subject lines.
Email's Value Proposition
- Email remains effective; focus on small details for radical outcome changes.
- It's the only channel where you fully control communication timing and reach everyone.