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Email Marketing Tactics That Work

Social Media Marketing Podcast

CHAPTER

Optimizing Email Subject Lines for Engagement

The chapter delves into effective strategies for crafting email subject lines that boost open rates, including starting with numbers or emojis and capitalizing the first word. It emphasizes the importance of testing different techniques like using brackets and personalized elements to stand out in email marketing. Additionally, it explores the power of urgency, FOMO, and the impact of varying images to maintain subscriber engagement.

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