

How He Sold Marketo to Adobe for $4.8 Billion?
Mar 28, 2024
Join Jess Larsen in a chat with Steve Lucas, former CEO of Marketo, as they discuss his journey from SAP to Salesforce.com. Gain insights into his leadership philosophy, learn about the importance of maintaining focus in conversations, the power of data over judgments, and the critical role of vision. Explore his experiences with innovative companies like Drift and Boomi, showcasing cutting-edge chat and API technologies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Transformation into an Engagement Platform
04:24 • 8min
Importance of Vision, Accessibility, and Engagement for Leaders
12:02 • 2min
Vision, Hard Work, and Success
13:51 • 10min
Embracing Failure for Innovation and Leadership
23:57 • 16min
Engagement with Boomy and Personal Advice on Being Authentic
40:27 • 3min