Innovation and Leadership with Jess Larsen
How He Sold Marketo to Adobe for $4.8 Billion?
Mar 28, 2024
Join Jess Larsen in a chat with Steve Lucas, former CEO of Marketo, as they discuss his journey from SAP to Salesforce.com. Gain insights into his leadership philosophy, learn about the importance of maintaining focus in conversations, the power of data over judgments, and the critical role of vision. Explore his experiences with innovative companies like Drift and Boomi, showcasing cutting-edge chat and API technologies.
43:03
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Quick takeaways
- Focus on a strong vision and execution strategy led Marketo to exponential growth.
- Continuous learning and adaptation are crucial for sustained success in the tech industry.
Deep dives
Building Vision Beyond Marketing Automation
It starts with a vision beyond just being a marketing automation product. The CEO discussed the evolution of Marketo's vision into an engagement platform. By re-platforming the narrative around engagement, Marketo aimed to help customers engage with businesses more effectively. This shift in vision led to new offerings, features, and functions that emphasized customer engagement.
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