Effectively Marketing to Your Target Audience & Interview With Campaign Magazine | Keynote at Facebook London

Delve into the evolution of marketing, focusing on the critical need for consumer attention in today's landscape. Discover how traditional advertising strategies often miss the mark on platforms like Facebook and Instagram. The discussion emphasizes the power of authenticity and video content in social media branding. Explore the unfulfilled potential of augmented reality post-Pokémon Go, and the necessity for cohesive, creative approaches in a fast-changing digital world. Plus, insights into engaging women in health and fitness marketing add a fresh perspective.