The Unfulfilled Promise of Augmented Reality Post-Pokémon Go

loved loved loved this talk I gave at Facebook London, talking about my history in the sales game stemming from back when I was young and selling baseball cards, car washes, lemonade and focusing on consumer research and attention before I even really know what it was to sell - and how using one piece of content to distribute in multiple places is a massive key right now to distributing at scale.