The Futur with Chris Do 110 - The Business of Hand Lettering — with Lauren Hom
Dec 2, 2020
Lauren Hom, a dynamic hand lettering artist and founder of Hom Sweet Hom studio, shares her inspiring journey from advertising to creative entrepreneur. She discusses the transformation sparked by her blog, 'Daily Dishonesty,' capturing the joys and challenges of turning passion into profit. Lauren dives into the nuances of freelancing, pricing, and the importance of a distinctive creative voice. She emphasizes mentorship's role in the creative community and reflects on the empowerment of women in the thriving field of hand lettering.
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Early Lettering Success
- Lauren Hom landed a book deal and freelance work before her first advertising job, thanks to her Daily Dishonesty Tumblr blog.
- Despite this early success, she felt obligated to complete her advertising degree and took a job at BBDO New York.
Dream Job Disillusionment
- Lauren Hom worked at BBDO New York with an advertising partner, where they both started as junior art directors.
- Although it was her dream job, she quickly realized she wasn't passionate about the work.
The Resume Doesn't Matter
- Despite not enjoying her job, Lauren Hom felt compelled to stay for a year to avoid a bad resume.
- A conversation with Justin Gignac, co-founder of Working Not Working, shifted her perspective.