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110 - The Business of Hand Lettering — with Lauren Hom

The Futur with Chris Do

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The Art and Journey of Hand Lettering

This chapter explores the essence of hand lettering, emphasizing its personal voice and storytelling elements. The speaker shares insights from their own career, highlighting significant projects and the importance of collaboration and mentorship within the creative community. Additionally, the chapter addresses challenges artists face in negotiating their worth and the vital role of agents in advocating for fair pricing.

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