Capitalism.com with Ryan Daniel Moran How To Turn $0 into $40M w/ Mike Viskovich
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Sep 24, 2025 Mike Viskovich, Founder and CEO of Boldify, shares his inspiring journey of scaling his hair-care brand from $2M to $40M. He discusses pivotal mindset shifts, revealing how adopting a nine-figure belief transformed his approach. Mike emphasizes the importance of product innovation, such as a groundbreaking root touch-up powder, and how leveraging Amazon was key to their growth. He also explores overcoming limiting beliefs and the significance of personal growth in leadership, offering insights for aspiring entrepreneurs on scaling their businesses.
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Belief Unlocks Bigger Outcomes
- Mike realized growth required a mindset shift from $2M to nine figures after seeing competitors do it.
- Belief that it's possible unlocked the actions needed to pursue much larger outcomes.
Prepare For Luck To Amplify Growth
- Luck (e.g., TikTok virality) plays a role but only after you create the preconditions to benefit from it.
- Mindset and prior work set the stage for serendipitous growth moments.
Dominate One Channel First
- Choose markets you can realistically dominate and optimize every Amazon lever relentlessly.
- Drill down on titles, PPC, images, reviews, and a great product until you win the category.
