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Mike Viskovich
Founder and CEO of Boldify, a hair-care brand for thinning hair that scaled from about $2M to ~$40M largely via Amazon and viral marketing; discusses product innovation, mindset, and bootstrapped growth.
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Sep 24, 2025
• 55min
How To Turn $0 into $40M w/ Mike Viskovich
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Mike Viskovich, Founder and CEO of Boldify, shares his inspiring journey of scaling his hair-care brand from $2M to $40M. He discusses pivotal mindset shifts, revealing how adopting a nine-figure belief transformed his approach. Mike emphasizes the importance of product innovation, such as a groundbreaking root touch-up powder, and how leveraging Amazon was key to their growth. He also explores overcoming limiting beliefs and the significance of personal growth in leadership, offering insights for aspiring entrepreneurs on scaling their businesses.
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