This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Content Marketing Confessions and Pet Peeves [Special Episode] (408)

Dec 29, 2023
The hosts discuss key marketing career challenges and give advice on overcoming them. They also share their content marketing pet peeves. Other topics include New Year traditions, learning from mistakes and confessions, the challenges of direct marketing, the importance of a marketing strategy, the impact of AI-generated drip campaigns on trust, and reflections on the past year.
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Episode notes
1
Introduction
00:00 • 3min
2
Planning for the New Year
02:50 • 4min
3
Learning from Mistakes and Confessions
06:51 • 22min
4
Trusting Instincts, Admitting Mistakes, and the Challenges of Direct Marketing
28:31 • 5min
5
The Importance of a Marketing Strategy
33:40 • 19min
6
The Impact of AI-Generated Drip Campaigns on Trust
52:28 • 4min
7
Reflections on the Past Year and Excitement for the Future
56:23 • 2min