This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Content Marketing Confessions and Pet Peeves [Special Episode] (408)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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The Importance of a Marketing Strategy

In this chapter, they discuss a small business that initially experienced rapid growth without any marketing efforts, but then struggled to continue growing. The speaker recounts their advice to the business, which was to start implementing a marketing strategy. They also mention that they are working on developing their own marketing plan.

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