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19min chapter
Content Marketing Confessions and Pet Peeves [Special Episode] (408)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Importance of a Marketing Strategy
In this chapter, they discuss a small business that initially experienced rapid growth without any marketing efforts, but then struggled to continue growing. The speaker recounts their advice to the business, which was to start implementing a marketing strategy. They also mention that they are working on developing their own marketing plan.
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