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Facebook ads scaling strategist, Tim Burd, shares advanced strategies for scaling Facebook ads. Topics include the importance of Facebook ads for scaling businesses, the shotgun method for scaling ads, optimizing ads with Reveal Bot, and more.
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Quick takeaways
- The shotgun method involves creating multiple ad sets with multiple ads, optimizing and cutting underperforming ads to scale and maximize profitability.
- The bully method entails bidding significantly higher than the actual conversion cost to get higher ad placements and lower costs per click, increasing chances of receiving quality traffic.
Deep dives
The Shotgun Method
The shotgun method involves creating 20 ad sets with 5 ads each, optimizing for conversions, and regularly cutting the underperforming ads based on performance throughout the day. After a few days of data, you analyze which ads are not profitable and remove them while increasing the budget on the profitable ones. This method allows for scaling and maximizing profitability.
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