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Advanced Scaling With Facebook Ads

Social Media Marketing Podcast

CHAPTER

The Shotgun Method: Scaling Facebook Ads

This chapter discusses the strategy of using the shotgun method for scaling Facebook ads. The speaker explains the importance of using a mix of targeting options within multiple ad sets and diversifying the ad content. They also provide insights on optimizing conversions, adjusting budgets, and navigating the impact of iOS 14.5 on Facebook's algorithm.

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