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17min chapter
Advanced Scaling With Facebook Ads
Social Media Marketing Podcast
The Shotgun Method: Scaling Facebook Ads
This chapter discusses the strategy of using the shotgun method for scaling Facebook ads. The speaker explains the importance of using a mix of targeting options within multiple ad sets and diversifying the ad content. They also provide insights on optimizing conversions, adjusting budgets, and navigating the impact of iOS 14.5 on Facebook's algorithm.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode