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Seller Sessions Amazon FBA and Private Label

Mina Elias Unpacks Amazon DSP: A 20-Minute Expert Guide

Jan 3, 2024
Mina Elias, an Amazon DSP expert, unpacks the platform's capabilities. He discusses targeting individual customers, varied ad placements, and advanced funnel strategies for brands. The podcast gives insights into maximizing the impact of DSP through precise audience selection and extensive reach.
20:15

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Amazon DSP provides extensive customer insights and allows for precise targeting on and off Amazon.
  • Brands excelling in PPC can benefit significantly from DSP's advanced funnel strategies for increased profitability.

Deep dives

Understanding Amazon DSP Advertising Platform

Amazon DSP is a powerful advertising platform that offers access to various audience data, including first-party data like shopping behavior and demographics. Ad formats on DSP are similar to Amazon display ads but allow for more targeted placements. The platform enables targeting based on audience, placements on and off Amazon, and creative elements like responsive e-commerce ads.

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