Founder's Journal

How to Create Your Perfect Customer Persona

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Jul 10, 2023
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ANECDOTE

Storyarb's Origin

  • Storyarb, a ghostwriting agency for B2B execs, was launched after a single tweet.
  • It stemmed from Alex Lieberman's observation of successful online personalities and the potential for executives to replicate that.
INSIGHT

Storyarb by the Numbers

  • Storyarb has 10 clients, each paying around $7,000 monthly for 12 posts per week.
  • They started with lower pricing and increased it as they gained confidence and saw higher demand.
ADVICE

Pricing Strategy

  • Start pricing low and raise it as demand increases and you improve your services.
  • Learning about demand and service quality is crucial, not the initial price.
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