Evidence-Based Management

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Aug 19, 2025
Denise Rousseau, a leading professor at Carnegie Mellon known for her work in evidence-based management, joins organizational psychology expert Rob Briner and Eric Barends from the Center for Evidence-Based Management. They discuss the importance of identifying the right problems before rushing to solutions. The panel highlights how critical thinking and AI can enhance decision-making, but caution against biases that cloud judgment. They stress cultivating evidence-based practices through local influence, fostering supportive environments to promote collective insight.
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ADVICE

Teach Principles With Real Cases

  • Start teaching evidence-based management with basic principles and real workplace problems rather than complex frameworks.
  • Have students bring cases from their work and revisit them to practice problem identification and evidence gathering.
INSIGHT

Act To Learn When Evidence Is Limited

  • Shift from 'acting on knowing' to 'acting on learning' when evidence is limited or uncertainty is reducible by testing.
  • Use trials, rapid feedback and learning strategies to reduce uncertainty before scaling decisions.
ADVICE

Match Evidence Effort To Stakes

  • Quantify how uncertain you are and match your effort to the outcome's importance and accountability level.
  • Invest more evidence and testing for high-stakes outcomes and accept higher risk for small-scale entrepreneurial bets.
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