Naavik Gaming Podcast The Future of Brands in Live Streaming
Apr 1, 2025
Join Wiktoria Wójcik, co-founder of InStreamly and former streamer, as she shares her expertise on blending brand marketing with live streaming. Discover innovative strategies for brands like Cheetos to engage audiences authentically through live platforms. Wójcik discusses overcoming challenges in streamer collaborations and the power of parasocial relationships. The conversation also dives into unique campaigns designed to connect brands with gamers, emphasizing the transformative impact of interactive technology on marketing in the gaming world.
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Streamer's Journey Inspires Instreamly
- Wiktoria Wójcik became a streamer after failing to enter marketing agencies, gaining insight from streaming herself.
- This personal experience inspired the founding of Instreamly to streamline brand-streamer collaborations.
Unlocking Value in Small Streamers
- Most streamers have under 500 concurrent viewers, leaving them untapped by major brand deals.
- Instreamly bridges this gap by enabling scalable, contextual sponsorship campaigns benefiting both brands and streamers.
Power of Parasocial Relationships
- Parasocial relationships drive strong viewer connection and engagement in live streaming.
- This connection yields longer viewer attention spans, making streams an attractive brand marketing opportunity.