Wiktoria Wójcik

Co-founder of InStreamly, a technology platform connecting brands with streamers for interactive campaigns. Former streamer with a deep understanding of the creator market.

Best podcasts with Wiktoria Wójcik

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Apr 1, 2025 • 1h 4min

The Future of Brands in Live Streaming

Join Wiktoria Wójcik, co-founder of InStreamly and former streamer, as she shares her expertise on blending brand marketing with live streaming. Discover innovative strategies for brands like Cheetos to engage audiences authentically through live platforms. Wójcik discusses overcoming challenges in streamer collaborations and the power of parasocial relationships. The conversation also dives into unique campaigns designed to connect brands with gamers, emphasizing the transformative impact of interactive technology on marketing in the gaming world.

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