Social Media Marketing Talk Show Facebook Updates: Profile Changes, Ads, Analytics, and More
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Dec 9, 2024 Tara Zirker, a Facebook ads expert and founder of the Successful Ads Club, dives into recent Facebook updates that affect marketers. She discusses the removal of public followers on personal profiles and its implications for content creators. The conversation also highlights new advertising features and the role of AI in ad placements. Tara shares insights on the evolving ad landscape, Meta's ambitions for a proprietary search engine, and the impact of the holiday season on ad pricing, making it essential for businesses to adapt their strategies.
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Professional Mode on Facebook
- Consider switching your Facebook profile to professional mode to retain followers.
- This combines followers and friends, but business pages remain important.
Evolution of Facebook Profiles
- Personal profiles with professional mode allow boosting posts and having public followers.
- Expanding paid features and adding reviews could make them function like business pages.
Broadcast Channels on Facebook
- Broadcast channels are coming to Facebook profiles, but only for those with professional mode and 10,000 followers.
- This feature is similar to Telegram and GroupMe.