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Facebook Updates: Profile Changes, Ads, Analytics, and More

Social Media Marketing Talk Show

CHAPTER

Evolving Advertising Strategies on Meta

This chapter explores the transformation of Facebook's advertising strategies through the use of AI for improved ad placements and resizing. It addresses challenges faced by advertisers amid regulatory changes in the EU and US, highlighting privacy concerns and their financial implications. The chapter also examines updates to Meta's Messenger, new community features, and the company’s third-quarter growth in user engagement and advertising revenue.

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