Marketing Against The Grain Brian Balfour Reveals How To Build An A+ Marketing Team From Scratch (#183)
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Dec 19, 2023 
Join Brian Balfour, Founder/CEO of Reforge and former VP of Growth at HubSpot, as he shares insights on building top-tier marketing teams. He discusses the vital need for customer-centric communication and aligning marketing strategies with customer problems. Brian touches on the challenges of hiring marketing leaders, the role of technology in managing teams, and the importance of empowering individuals within organizations. He also humorously recounts personal growth experiences, emphasizing the balance between innovative marketing and resource constraints.
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Marketing Team Challenges
- Founders often struggle with structuring marketing teams.
- Marketing is less measurable and predictable than other functions.
Seek Expert Advice
- Founders should work with an advisor experienced in marketing.
- This helps define growth models and align marketing strategies.
Matching Maturity Levels
- A company's marketing function maturity might lag behind its overall stage.
- Hiring a leader too advanced can lead to skipped foundational steps.