Brian Balfour Reveals How To Build An A+ Marketing Team From Scratch (#183)
Marketing Against The Grain
Navigating Marketing Leadership and Management Complexities
This chapter explores the challenges of hiring a marketing leader, especially for founders lacking marketing experience, emphasizing the need for alignment between growth strategies and marketing expertise. It discusses the importance of detail-oriented management, innovative feedback processes, and the evolving role of technology in reshaping management dynamics. The chapter also highlights how effective team structures can empower individuals to make real-time decisions, fostering a more responsive and productive work environment.
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