Business Wars McDonald's vs The Burger Revolution | Better Burgers | 1
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Aug 27, 2025 In the mid-2000s, a burger revolution shakes up the industry as Five Guys and Shake Shack escalate competition against fast-food giants like McDonald's. The story dives into Jerry Murrell's bold decision to franchise Five Guys, igniting growth while staying true to quality. Meanwhile, Shake Shack’s inventive approach attracts health-conscious consumers, challenging traditional fast food norms. The rivalry intensifies as they face off in expanding markets, showcasing how marketing and gourmet options redefine burger culture.
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Family Founder Relents To Franchising
- Jerry Murrell hesitated to franchise Five Guys for years before agreeing to Mosley's pitch in 2002.
- He insisted on strict non-negotiables like no freezers and a tiny menu to protect quality while franchising.
Fast Casual Redefined The Burger Market
- The mid-2000s saw fast casual burgers combine fast-food speed with higher-quality ingredients.
- This shift created a new market segment willing to pay premium prices for fresher burgers.
Hot Dog Stand Becomes Shake Shack
- Danny Meyer turned a seasonal hot dog stand into Shake Shack after seeing growing crowds in Madison Square Park.
- He expanded the menu to burgers and shakes and leaned on hospitality from his fine-dining background.
