McDonald's vs The Burger Revolution | Better Burgers | 1
Business Wars
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The Rise of Fast Casual: Shake Shack and the Burger Revolution
This chapter examines Shake Shack's emergence in the fast casual burger market of the early 2000s, showcasing its innovative approach that challenges traditional giants like McDonald's. It highlights Danny Meyer's journey in making Shake Shack a year-round favorite despite higher prices, alongside the changing consumer landscape toward healthier eating choices.
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