The Marketing Companion

Breaking all the rules of eCommerce

7 snips
Jan 15, 2024
Guest Mark Schaefer and Amanda Russell break down the biggest revolution in retail since Amazon, discussing the rise of Chinese fashion brands Shein and Temu. They explore the unique business models and success factors of these eCommerce platforms, while also delving into the complexities of consumer behavior, ethical concerns, and unconventional pricing strategies in the fashion industry.
Ask episode
Chapters
Transcript
Episode notes