

Breaking all the rules of eCommerce
7 snips Jan 15, 2024
Guest Mark Schaefer and Amanda Russell break down the biggest revolution in retail since Amazon, discussing the rise of Chinese fashion brands Shein and Temu. They explore the unique business models and success factors of these eCommerce platforms, while also delving into the complexities of consumer behavior, ethical concerns, and unconventional pricing strategies in the fashion industry.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Using Technology to Help ALS Patient Communicate
02:14 • 1min
The Power of AI and the Dominance of Chinese Fashion Brands
03:36 • 3min
Timu and Shein: Rise of eCommerce Platforms
06:09 • 17min
Unpacking the Contradictions of a Popular Clothing Brand
22:40 • 12min
Exploring an ethical dilemma and analyzing Tumu's business model
35:09 • 2min
Unconventional Pricing and Social Proof
36:42 • 13min