My First Million #224 - How Tracking Every Second of His Life Took Rob Dyrdek from 0 to $405M in Exits
164 snips
Oct 5, 2021 
Rob Dyrdek, founder and CEO of Dyrdek Machine and former professional skateboarder, shares his journey from the skate park to venture capitalism. He highlights the art of time tracking with custom scripts that aid in optimizing life and business. Rob reveals why he feels lucky to have avoided TikTok in his youth and discusses the invaluable lessons learned from managing finances. He also dives into the cultural impact of his show Ridiculousness and his passion for creating a new 'Drake equation' for business success.
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Ridiculousness on MTV
- Ridiculousness airs for 60% of MTV's total programming, leading to increased ratings and longer viewing blocks.
- This success allowed Rob Dyrdek to negotiate better unit economics and larger episode orders, ultimately increasing the show's value.
Alien Workshop Acquisition
- Rob Dyrdek acquired Alien Workshop for $4 million but gave it back to the founders due to its toxic culture and poor margins.
- He learned a valuable lesson about business operations and the importance of aligning passion with ROI.
Diverse Business Ventures
- Rob Dyrdek has a diverse range of business ventures, from media to racehorses, which raises questions about his focus and structure.
- This diverse portfolio suggests a complex business structure and approach to managing his various interests.
