#224 - How Tracking Every Second of His Life Took Rob Dyrdek from 0 to $405M in Exits
Oct 5, 2021
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Rob Dyrdek, founder and CEO of Dyrdek Machine and former professional skateboarder, shares his journey from the skate park to venture capitalism. He highlights the art of time tracking with custom scripts that aid in optimizing life and business. Rob reveals why he feels lucky to have avoided TikTok in his youth and discusses the invaluable lessons learned from managing finances. He also dives into the cultural impact of his show Ridiculousness and his passion for creating a new 'Drake equation' for business success.
Rob Dyrdek emphasizes human optimization and structured business building.
Founder-market fit is crucial for venture success according to Dyrdek.
Dyrdek reveals detailed systems for personal and business optimization.
Deep dives
Rob Dyrdek's Evolution and Mindset
Rob Dyrdek discusses his transformative journey from high-energy stunts and TV fame to intentional human optimization and happiness. He emphasizes clarity, intention, and purpose, reflecting on how his focus has shifted towards a balanced and fulfilling life at present.
Building Businesses with Purpose
Dyrdek delves into his structured approach to building businesses, outlining his strategy of creating five to six ventures annually. He highlights ventures in the beauty industry, adaptogenic products, plant-based foods, and comfort footwear, showcasing his fascination with identifying white spaces and investable opportunities.
Lessons on Founder-Market Fit
Reflecting on his entrepreneurial experiences, Dyrdek stresses the importance of founder-market fit and investing in ventures aligned with founder expertise. He shares insights on the red flags of founders transitioning to unfamiliar industries and lessons learned from building companies with experienced founders.
Systems for Personal and Business Mastery
Dyrdek unveils his intricately developed systems for optimizing both personal and business aspects of his life. From the 'Rhythm of Existence' document managing his daily routine to the 'Drake equation for business' aiming to predict venture success, he showcases his dedication to efficiency and intuitive decision-making.
Future Insights and Rob's Mastery Journey
Teasing upcoming discussions on life optimization and business insights, Dyrdek hints at further explorations into his evolutionary journey and business methodology. With a blend of personal growth, strategic business approaches, and intuitive mastery, Dyrdek hints at an insightful and engaging future conversation.
Rob Dyrdek (@robdyrdek), founder & CEO of venture studio Dyrdek Machine, former professional skateboarder, and star of hit shows like Rob & Big and Ridiculousness, joins Sam (@TheSamParr) and Shaan (@ShaanVP) to discuss how he transitioned from acting and athletics to venture capital and how he structures his many business interests. He also talks about how he structures his life to achieve maximum human optimization, why he’s glad he didn’t have TikTok growing up, and much more.
Show Notes:
* (00:57) Why Ridiculousness is always on MTV
* (11:35) How Rob structures his business, money, and time
* (16:49) How Rob tracks his time with custom scripts
* (26:22) The transition from skater kid to human optimization
* (35:40) The value of opening your finances
* (44:16) Why Rob is glad he didn’t have TikTok growing up
* (58:29) Why Rob is trying to create a “Drake equation” for business