#224 - How Tracking Every Second of His Life Took Rob Dyrdek from 0 to $405M in Exits
My First Million
The Dominance of Ridiculousness on MTV and Its Cultural Impact
This chapter explores the cultural impact of MTV's 'Ridiculousness,' highlighting its dominance in programming and viewer engagement. The speakers discuss its significance in ratings, ongoing fan jokes, and the strategic business decisions behind its success.
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