Pratik Thakar, Global VP of Generative AI at Coca-Cola, shares his insights on the company's innovative use of AI in marketing. He discusses the 'Create Real Magic' campaign, merging nostalgia with technology through a digital Santa experience. The collaboration with Microsoft enables real-time, multilingual interaction, leading to unique consumer engagement. Thakar emphasizes the importance of combining human creativity with AI while addressing ethical considerations and trust in responsible AI deployment. Get ready for some holiday magic!
24:30
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
question_answer ANECDOTE
Create Real Magic Campaign
Coca-Cola's 'Create Real Magic' campaign lets consumers talk to a multilingual Santa.
It personalizes the experience by generating a unique snow globe based on the conversation.
insights INSIGHT
AI Beyond Chatbots
AI can create personalized and engaging experiences beyond simple chatbots.
Coca-Cola's campaign demonstrates this by enabling real-time, multilingual conversations with Santa.
insights INSIGHT
Azure AI Foundry
Azure AI Foundry allows developers to create multimodal AI experiences.
It offers tools for real-time interaction, language processing, and integration with other applications.
Get the Snipd Podcast app to discover more snips from this episode
Did you see that Coca-Cola holiday AI commercial!? It's been all the buzz lately. There were more than a dozen humans that worked on the project. Think that's shocking? Wait until you hear the REAL story and a new way that Coca-Cola is partnering with Microsoft to create some real magic.
Topics Covered in This Episode: 1. AI and Coca Cola 2. AI beyond Chatbots 3. AI and Microsoft Azure Foundry 4. AI Usage in Coca Cola Campaigns
Timestamps: 00:00 AI empowers creativity and consumer connection daily. 05:57 Custom snow globes created using Microsoft technology. 10:11 Discussing Coca-Cola's nostalgic Santa Claus depiction challenges. 12:19 Reimagining Santa authentically with cutting-edge technology. 15:13 Started Gen AI and OpenAI collaboration in 2022. 18:30 Combining human creativity and AI technology. 22:27 Trustworthy AI is crucial for responsible deployment. 23:50 Generative AI offers unique consumer connections.
Keywords: AI, generative AI, Copilot, productivity, consumers, everyday AI, artificial intelligence, Microsoft WorkLab, Azure AI, Microsoft Ignite conference, Pratik Thakar, Coca Cola Company, digital twin, Leonardo AI, chatbot, Outlook calendar, Marco Casalaina, Create Real Magic campaign, Microsoft, marketing, commercials, AI commercials, AI Foundry, programming model, trustworthy AI, ethical prompting strategy, technology, digital marketing, nostalgia, Coca Cola Santa.
Everyday AI Podcast – An AI and ChatGPT Podcast