Everyday AI Podcast – An AI and ChatGPT Podcast
EP 417: Using Microsoft AI to Create Real Magic with Coca-Cola
Dec 6, 2024
Pratik Thakar, Global VP of Generative AI at Coca-Cola, shares his insights on the company's innovative use of AI in marketing. He discusses the 'Create Real Magic' campaign, merging nostalgia with technology through a digital Santa experience. The collaboration with Microsoft enables real-time, multilingual interaction, leading to unique consumer engagement. Thakar emphasizes the importance of combining human creativity with AI while addressing ethical considerations and trust in responsible AI deployment. Get ready for some holiday magic!
24:30
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Quick takeaways
- Coca-Cola is using AI to create personalized and immersive consumer experiences, exemplifying the shift from traditional marketing to deeper emotional connections.
- The integration of Microsoft's Azure AI technology enables real-time interactions, allowing for culturally inclusive conversations that enhance user engagement significantly.
Deep dives
Creating Magical Experiences with AI
Coca-Cola has launched a campaign called 'Create Real Magic' that aims to bring unique and personal interactions to consumers through conversational AI. This initiative leverages AI to create a digital twin of Santa Claus, allowing users to engage in real-time conversations about their Christmas memories, transforming those interactions into personalized snow globes. The Coca-Cola team has meticulously referred to historical archives to ensure that the representation of Santa remains authentic to the brand's heritage while utilizing modern technology to enhance consumer experience. The campaign exemplifies how AI can transcend traditional marketing and foster deeper emotional connections with consumers.
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