Everyday AI Podcast – An AI and ChatGPT Podcast

EP 417: Using Microsoft AI to Create Real Magic with Coca-Cola

Dec 6, 2024

Pratik Thakar, Global VP of Generative AI at Coca-Cola, shares his insights on the company's innovative use of AI in marketing. He discusses the 'Create Real Magic' campaign, merging nostalgia with technology through a digital Santa experience. The collaboration with Microsoft enables real-time, multilingual interaction, leading to unique consumer engagement. Thakar emphasizes the importance of combining human creativity with AI while addressing ethical considerations and trust in responsible AI deployment. Get ready for some holiday magic!

24:30

Episode guests

Pratik Thakar

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Coca-Cola is using AI to create personalized and immersive consumer experiences, exemplifying the shift from traditional marketing to deeper emotional connections.

The integration of Microsoft's Azure AI technology enables real-time interactions, allowing for culturally inclusive conversations that enhance user engagement significantly.

Deep dives

Creating Magical Experiences with AI

Coca-Cola has launched a campaign called 'Create Real Magic' that aims to bring unique and personal interactions to consumers through conversational AI. This initiative leverages AI to create a digital twin of Santa Claus, allowing users to engage in real-time conversations about their Christmas memories, transforming those interactions into personalized snow globes. The Coca-Cola team has meticulously referred to historical archives to ensure that the representation of Santa remains authentic to the brand's heritage while utilizing modern technology to enhance consumer experience. The campaign exemplifies how AI can transcend traditional marketing and foster deeper emotional connections with consumers.

Intro

2min

Creating Holiday Magic Through Conversational AI

2min

Creating a Multilingual Digital Santa Experience

4min

AI Meets Marketing: Coca-Cola's Innovative Journey

9min

AI Meets Film: Creative Collaborations

8min

Send Everyday AI and Jordan a text message

Did you see that Coca-Cola holiday AI commercial!? It's been all the buzz lately. There were more than a dozen humans that worked on the project. Think that's shocking? Wait until you hear the REAL story and a new way that Coca-Cola is partnering with Microsoft to create some real magic.

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Topics Covered in This Episode:
1. AI and Coca Cola
2. AI beyond Chatbots
3. AI and Microsoft Azure Foundry
4. AI Usage in Coca Cola Campaigns

Timestamps:
00:00 AI empowers creativity and consumer connection daily.
05:57 Custom snow globes created using Microsoft technology.
10:11 Discussing Coca-Cola's nostalgic Santa Claus depiction challenges.
12:19 Reimagining Santa authentically with cutting-edge technology.
15:13 Started Gen AI and OpenAI collaboration in 2022.
18:30 Combining human creativity and AI technology.
22:27 Trustworthy AI is crucial for responsible deployment.
23:50 Generative AI offers unique consumer connections.

Keywords:
AI, generative AI, Copilot, productivity, consumers, everyday AI, artificial intelligence, Microsoft WorkLab, Azure AI, Microsoft Ignite conference, Pratik Thakar, Coca Cola Company, digital twin, Leonardo AI, chatbot, Outlook calendar, Marco Casalaina, Create Real Magic campaign, Microsoft, marketing, commercials, AI commercials, AI Foundry, programming model, trustworthy AI, ethical prompting strategy, technology, digital marketing, nostalgia, Coca Cola Santa.

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