Pratik Thakar

Pratik Thakar, Coca-Cola's Global VP for Generative AI, and Jason Zada, creative director at Secret Level, explore the brand's innovative use of AI in marketing. They discuss the controversy surrounding AI-generated holiday ads, reflecting on the passionate backlash they faced. Despite this, Thakar emphasizes Coca-Cola’s commitment to creative risk-taking and long-term investment in AI, while Zada shares insights on blending tradition with technology. Their conversation invites a deeper look into the evolving relationship between brands and the creative landscape.

Pratik Thakar, Global VP of Generative AI at Coca-Cola, shares his insights on the company's innovative use of AI in marketing. He discusses the 'Create Real Magic' campaign, merging nostalgia with technology through a digital Santa experience. The collaboration with Microsoft enables real-time, multilingual interaction, leading to unique consumer engagement. Thakar emphasizes the importance of combining human creativity with AI while addressing ethical considerations and trust in responsible AI deployment. Get ready for some holiday magic!

Pratik Thakar, Global Vice President for Generative AI at Coca-Cola, drives the brand's innovative approach to AI in marketing. Jason Zada, a creative director known for his AI-generated work, shares insights on the recent Coca-Cola holiday ads. They discuss the unique challenges and passionate backlash surrounding these AI animations, while still highlighting their effectiveness. The conversation delves into the balance of nostalgia and modern technology, exploring how AI can revolutionize brand storytelling and influence future marketing strategies.