Did you see that Coca-Cola holiday AI commercial!? It's been all the buzz lately. There were more than a dozen humans that worked on the project. Think that's shocking? Wait until you hear the REAL story and a new way that Coca-Cola is partnering with Microsoft to create some real magic.
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Topics Covered in This Episode:
1. AI and Coca Cola
2. AI beyond Chatbots
3. AI and Microsoft Azure Foundry
4. AI Usage in Coca Cola Campaigns
Timestamps:
00:00 AI empowers creativity and consumer connection daily.
05:57 Custom snow globes created using Microsoft technology.
10:11 Discussing Coca-Cola's nostalgic Santa Claus depiction challenges.
12:19 Reimagining Santa authentically with cutting-edge technology.
15:13 Started Gen AI and OpenAI collaboration in 2022.
18:30 Combining human creativity and AI technology.
22:27 Trustworthy AI is crucial for responsible deployment.
23:50 Generative AI offers unique consumer connections.
Keywords:
AI, generative AI, Copilot, productivity, consumers, everyday AI, artificial intelligence, Microsoft WorkLab, Azure AI, Microsoft Ignite conference, Pratik Thakar, Coca Cola Company, digital twin, Leonardo AI, chatbot, Outlook calendar, Marco Casalaina, Create Real Magic campaign, Microsoft, marketing, commercials, AI commercials, AI Foundry, programming model, trustworthy AI, ethical prompting strategy, technology, digital marketing, nostalgia, Coca Cola Santa.
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