Next Level Podcast with Jeremy Miner How Communication Drives Profit in the Trades with Jacob Reese | EP 397
Dec 17, 2025
Jacob Reese, Vice President of Standard Plumbing Supply, shares insights from his family's three-generation legacy in plumbing distribution. He highlights the importance of communication over price competition, explaining how a customer-first philosophy drives business success. Jacob delves into the benefits of Vendor Managed Inventory, which saves contractors valuable time. He also discusses shifting from price-based thinking to results-oriented selling, emphasizing that effective persuasion can influence not just sales but also operations and decision-making.
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Communication Is The Core Skill
- Everything we do involves selling because working with people requires persuasion.
- Jacob Reese credits communication training for helping teams remove resistance and connect on a higher level.
Perception Determines Which Ideas Win
- The best-communicated idea often beats the best idea because perception shapes decisions.
- Persuasion determines which proposals win inside organizations, not objective merit alone.
Create Value By Buying Back Time
- Offer systems that reduce customer workload and buy back time, like VMI, to create undeniable value.
- Measure and report key indicators so customers see the profit impact and adopt the program.