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Nara Smith & The Internet's Obsession with (Fake) Tradwives

Mar 7, 2024

The podcast delves into the 'tradwife' trend, highlighting how mommy vloggers like Nara Smith face backlash for promoting traditional roles. It explores the blurred lines between a SAHM and a tradwife, dissecting Nara Smith's content for possible propaganda. The episode challenges misconceptions about tradwives and their Far Right connections, while cautioning against influencers profiting off deceptive traditional wife personas.

32:15

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Episode guests

Nara Smith

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Quick takeaways

The Trad Wife lifestyle intertwines with white supremacist ideologies, promoting racial superiority and traditional gender roles.

Accusations of promoting Tradwife lifestyle on TikTok highlight gender biases and unfair labeling of creators.

Deep dives

The Rise of Trad Wife Influencers on TikTok

Many young mothers on TikTok have faced accusations of promoting a Tradwife lifestyle, with creators like Nara Smith gaining over 3 million followers for showcasing traditional homemaking activities like baking bread from scratch. TikTok influenced the growing popularity of Trad Wife content, attributing it to disillusionment with modern work culture and capitalism. Despite being accused of regressive beliefs, some creators defend traditional roles, claiming it offers purpose in a world they view as morally adrift.

Exploring the Controversial Ideology of Trad Wives

02:09

Exploring the Link Between Trad Wives, Far Right Ideology, and Crunchy Lifestyle

03:04

Exploring Traditional Wife Ideals and Mormonism Online

04:13

Introduction

2min

Unveiling the Tradwife Controversy

6min

Unpacking the Controversy of Trad Wives

5min

Trad Wives and Far Right Connections

6min

Reevaluating Trad Wifery and Misconceptions in Online Spaces

11min

Exploring the Deceptive Facade of Influencers as Trad Wives

2min

In this week's episode, I further explore the ideology behind the increasingly popular 'tradwife' lifestyle and discuss how this term is now being misused against mommy vloggers and creators who post domestic life content. I also dive into the questions around Nara Smith, TikToks' buzziest creator at the moment, to better understand if her content really is Mormon tradwife propaganda, or simply innocent lifestyle content with a focus on home and family life (and cooking for her kids from scratch).

Episode on Gwen Swinarton: https://open.spotify.com/episode/2hQy5cyGOgPury7sWMgPOI

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Timestamps:

5:46 Who is Nara Smith?

6:35 What is a tradwife? Defining the term & exploring its ideology

20:20 Is a SAHM the same as a tradwife? How & why the internet is misusing this term

24:28 Exploring Nara Smith's background & content— is it Mormon and/or tradwife propaganda?

Sources:

https://www.forbes.com/sites/traversmark/2024/01/06/a-psychologist-explains-the-dangers-of-the-tradwife-movement/?sh=e50144179c3b

Proctor, D. (2023). The #Tradwife Persona and the Rise of Radicalized Domesticity. Persona Studies, 8(2), 7–26. https://doi.org/10.21153/psj2022vol8no2art1645

Leidig, E. (2023). The Making of a Tradwife. In The Women of the Far Right (pp. 89–122). Columbia University Press. https://doi.org/10.7312/leid21016-005

https://www.bbc.com/news/av/stories-51113371

https://www.theatlantic.com/ideas/archive/2022/12/fringe-left-alt-right-share-beliefs-white-power-movement/672454/

https://theconversation.com/far-right-tradwives-see-feminism-as-evil-their-lifestyles-push-back-against-the-lie-of-equality-219000

https://www.theguardian.com/commentisfree/2023/may/31/white-supremacy-trad-wives-far-right-feminist-politics

https://www.michigandaily.com/arts/digital-culture/the-tradwife-trilogy-part-3-the-real-women-behind-the-tradwife-movement/

https://www.nytimes.com/2018/06/01/opinion/sunday/tradwives-women-alt-right.html

https://www.salon.com/2019/07/14/alt-right-handmaidens-and-the-white-baby-challenge/

https://gnet-research.org/2023/07/07/tradwives-the-housewives-commodifying-right-wing-ideology/

https://people.com/tiktok-star-emily-mariko-is-married-7568389

https://www.tiktok.com/@fluentlyforward/video/7340014688714935583

https://www.pbs.org/mormons/themes/women.html

https://www.mormonstories.org/truth-claims/mormon-culture/women-in-mormonism/