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Unveiling the Tradwife Controversy
Exploring the rise of stay-at-home mom influencers like Nara Smith and the criticism they face for promoting traditional wife ideology and anti-feminist beliefs, despite differing intentions.
In this week's episode, I further explore the ideology behind the increasingly popular 'tradwife' lifestyle and discuss how this term is now being misused against mommy vloggers and creators who post domestic life content. I also dive into the questions around Nara Smith, TikToks' buzziest creator at the moment, to better understand if her content really is Mormon tradwife propaganda, or simply innocent lifestyle content with a focus on home and family life (and cooking for her kids from scratch).
Episode on Gwen Swinarton: https://open.spotify.com/episode/2hQy5cyGOgPury7sWMgPOI
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Timestamps:
5:46 Who is Nara Smith?
6:35 What is a tradwife? Defining the term & exploring its ideology
20:20 Is a SAHM the same as a tradwife? How & why the internet is misusing this term
24:28 Exploring Nara Smith's background & content— is it Mormon and/or tradwife propaganda?
Sources:
Proctor, D. (2023). The #Tradwife Persona and the Rise of Radicalized Domesticity. Persona Studies, 8(2), 7–26. https://doi.org/10.21153/psj2022vol8no2art1645
Leidig, E. (2023). The Making of a Tradwife. In The Women of the Far Right (pp. 89–122). Columbia University Press. https://doi.org/10.7312/leid21016-005
https://www.bbc.com/news/av/stories-51113371
https://www.nytimes.com/2018/06/01/opinion/sunday/tradwives-women-alt-right.html
https://www.salon.com/2019/07/14/alt-right-handmaidens-and-the-white-baby-challenge/
https://gnet-research.org/2023/07/07/tradwives-the-housewives-commodifying-right-wing-ideology/
https://people.com/tiktok-star-emily-mariko-is-married-7568389
https://www.tiktok.com/@fluentlyforward/video/7340014688714935583
https://www.pbs.org/mormons/themes/women.html
https://www.mormonstories.org/truth-claims/mormon-culture/women-in-mormonism/
https://www.tiktok.com/@naraazizasmith/video/7314399107139915051
https://junkee.com/nara-smith-tiktok-controversy-explained/356552
https://x.com/hereliessian/status/1748194968538370126?s=20
https://www.tiktok.com/@domesticblisters/video/7339912436406832415?_r=1&_t=8kNeFDNLqx6
https://www.tiktok.com/@domesticblisters/video/7340393378955283742
https://www.tiktok.com/@allyrooker/video/7338916098533870878
https://www.tiktok.com/@allyrooker/video/7340435660894948639
https://www.tiktok.com/@allyrooker/video/7340467055100955934
https://www.tiktok.com/@caroclaireburkeee/video/7339699210398207274
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