The podcast delves into the 'tradwife' trend, highlighting how mommy vloggers like Nara Smith face backlash for promoting traditional roles. It explores the blurred lines between a SAHM and a tradwife, dissecting Nara Smith's content for possible propaganda. The episode challenges misconceptions about tradwives and their Far Right connections, while cautioning against influencers profiting off deceptive traditional wife personas.

Nara Smith, a 22-year-old DIY enthusiast making cereal and toothpaste from scratch, joins Hannah Neele, a popular advocate of the 'trad' lifestyle. They discuss the rise of the 'trad wife' movement amid modern feminism's challenges, how such lifestyles are perceived, and the cultural implications. The conversation touches on the new Hulu show about Mormon influencers, critically examining the notion of choice versus societal pressures surrounding women's roles. Additionally, they explore how social media shapes identities in motherhood and domesticity.

Nara Smith, an influential TikTok chef, and Lucky Blue Smith, a well-known model, share their journey to fame as a couple navigating social media's scrutiny. They discuss the challenges of authenticity in a viral world and how they cultivate a true self amidst the noise. Lucky reflects on the self-consciousness that can accompany fame, while Nara emphasizes the importance of being real to connect with their audience. They also touch on the unseen labor of content creation and maintaining mental health in their public personas.