Game Changers with Molly Fletcher

Dan Heath on How To Create Powerful Moments for our Customers and Employees

May 17, 2018
In this conversation, Dan Heath, a New York Times bestselling author, dives into how we can create impactful moments for customers and employees. He discusses the accidental nature of defining moments and reveals how we can design memorable experiences through intentional planning. Stories like the Magic Castle Hotel showcase the magic of thoughtful details. Dan also highlights the four elements of peak experiences: elevation, insight, pride, and connection, and how to turn failures into opportunities for connection and purpose.
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ANECDOTE

The Popsicle Hotline Effect

  • The Magic Castle Hotel looks modest but ranks high because of playful, memorable service touches like a Popsicle Hotline.
  • Those quirky, free gestures create lasting family memories that beat luxury amenities for many guests.
INSIGHT

Design For Peaks Not Perfection

  • People remember peaks and transitions, not entire experiences, so design standout moments rather than perfection.
  • Create a few remarkable moments and most of the rest can be ordinary and still be remembered positively.
ADVICE

Do Small Gratuitous Gestures

  • Do unexpected small acts of care during service visits to create memorable peaks for customers.
  • These gratuitous gestures become the single remembered highlight from an otherwise ordinary interaction.
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