The Morning Brief Inspiration vs Appropriation: Why Global Fashion Still Doesn’t Credit Indian Craft
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Jul 17, 2025 Phyllida Jay, an anthropologist and author of *Inspired by India*, dives into the complexities of cultural appropriation in global fashion. She highlights how Indian aesthetics influence luxury brands like Louis Vuitton and Prada while often failing to credit the origins. The conversation reveals the struggles of local artisans and the importance of geographical indications in protecting their craft. Phyllida discusses the blurred line between appreciation and exploitation, advocating for ethical collaborations that honor Indian artistry.
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India's Historic Design Influence
- Indian textiles shaped global design language from the 16th to 18th centuries through trade and hybrid creations.
- Fashion reflects cultural identity and colonial histories woven into design aesthetics worldwide.
Luxury Fashion's Hidden Dependency
- Luxury brands often unconsciously uphold European cultural superiority even while sourcing manufacture from India.
- Indian artisans remain marginalized despite substantial contribution to global luxury goods production.
Credit Artisans, Avoid Appropriation
- Declare and credit origins to respect artisans and avoid cultural appropriation accusations.
- Collaborate directly with craftspeople to foster appreciation rather than mere replication.