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The Koerner Office - Business Ideas, Advice & Deep Dives - TKOPOD.COM
Part 2/2: Home Service Masterclass – How to Find Customers⏐Ep. #127
Feb 5, 2025
Daniel Cronauer, an innovative entrepreneur in the home service industry, shares his colorful customer acquisition strategies. He reveals the surprising effectiveness of rock flyers and yard signs. Daniel elaborates on expanding his business with festive Christmas lights and the challenges he faced while building his own gym. He candidly discusses the ups and downs of the permanent lighting business, offering valuable insights into marketing and community connection that can inspire any aspiring entrepreneur.
35:59
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Quick takeaways
- Utilizing yard signs and rock flyers is essential for customer acquisition, as these strategies effectively enhance visibility in targeted neighborhoods.
- Building mental resilience to handle customer complaints allows entrepreneurs to maintain focus on successful marketing practices and business growth.
Deep dives
Effective Customer Acquisition Strategies
Using yard signs and rock flyers is highlighted as the most effective marketing strategy for acquiring customers in the home service business. The yard sign acts as a powerful word-of-mouth tool, generating interest and inquiries from neighbors, often leading to significant sales. Rock flyers, which are essentially flyers with a bag of rocks, are distributed in driveways to engage potential customers directly. This method is successful because it targets specific neighborhoods, ensuring the marketing efforts reach potential customers who are likely to require the services offered.
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