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8min chapter
Part 2/2: Home Service Masterclass – How to Find Customers⏐Ep. #127
The Koerner Office - Business Ideas, Advice & Deep Dives - TKOPOD.COM
Grassroots Marketing for Home Services
This chapter explores traditional marketing strategies for customer acquisition in the home service industry, highlighting the use of yard signs and creative promotional tactics like 'rock flyers.' The discussion emphasizes understanding target audiences and their initial points of contact to enhance conversion rates. Personal anecdotes illustrate the power of in-person networking and effective copywriting in building client relationships and promoting business visibility.
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