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The Town with Matthew Belloni
How YouTube Became TV (While TV Struggles to Be YouTube)
Mar 5, 2025
Hernan Lopez, founder of Owl & Co and Wondery, shares insights into the rapidly evolving streaming landscape. He discusses why YouTube outpaces Netflix in viewer consumption while Netflix leads in revenue, and how more viewers are choosing to watch YouTube on TV screens. The conversation highlights shifting strategies in media economics and the massive impact of YouTube on traditional TV. Matt also dives into entertaining predictions about the upcoming Academy Awards, offering a glimpse of Hollywood's future.
33:28
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Quick takeaways
- YouTube's vast audience engagement outpaces Netflix in consumption, yet Netflix leads in revenue due to its subscription model.
- Streaming's profitability shift necessitates a focus on viewer retention and innovative content formats to enhance consumer engagement.
Deep dives
Launching Good Hang
Amy Poehler is debuting a new podcast called Good Hang, encouraging listeners to embrace authenticity and stay true to themselves. She emphasizes the importance of not being a celebrity who is overwhelmed by other commitments when engaging with guests. This podcast aims to provide a lighter atmosphere amidst life’s difficulties, reflecting Poehler's interest in merging genres, such as true crime and cooking. The desire for relatable content suggests a grassroots appeal, as Poehler acknowledges that many individuals have opinions that can contribute to podcast discussions.
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