11min chapter

The Town with Matthew Belloni cover image

How YouTube Became TV (While TV Struggles to Be YouTube)

The Town with Matthew Belloni

CHAPTER

YouTube vs. Traditional TV: The New Media Landscape

This chapter explores the shifting dynamics between YouTube and traditional television, focusing on YouTube's rise as a major player in media. It analyzes how YouTube's engaging content format poses challenges for Netflix and other platforms while addressing the impact of streaming services on events like the Oscars. The discussion also touches on generational differences in content appreciation and potential changes to broadcast formats to enhance viewer engagement.

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