7min chapter

The Town with Matthew Belloni cover image

How YouTube Became TV (While TV Struggles to Be YouTube)

The Town with Matthew Belloni

CHAPTER

The Shift in Streaming Economics

This chapter explores the changing financial strategies of the streaming industry, emphasizing the move from heavy investment in original content to prioritizing viewer engagement for subscriber retention. It highlights the contrasting value of library content and discusses how platforms like YouTube are reshaping the competitive landscape of traditional media.

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