#359 - 3 Biggest Amazon PPC Mistakes Amazon Sellers Make with Mina Elias
Sep 7, 2023
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Mina Elias, former 7-figure Amazon seller and PPC expert, shares his inspiring journey from Egypt to the US, his success as an Amazon seller, strategies for success, challenges faced and revenue growth. He also discusses overcoming negative perceptions, retiring parents, and the concept of ideal TACOS for Amazon sellers.
A well-structured PPC campaign, with clear goals and consistent optimization, is crucial for success on Amazon.
Effective data analysis, testing, and refinement can significantly improve PPC campaign performance and profitability.
To maximize success on Amazon, sellers should not only focus on PPC advertising but also prioritize generating reviews and optimizing their listing conversion rates.
Deep dives
Mina Elias' Journey From Engineer to Entrepreneur
Mina Elias shares his journey from being an engineer and feeling unfulfilled in the corporate world to becoming a successful entrepreneur. After realizing his passion for supplements and the potential in the market, he started his own electrolyte supplement brand. Despite initial struggles, Mina's brand found success on Amazon, thanks to his focus on PPC advertising and a structured approach to campaign management. As his brand grew, Mina's expertise in PPC led him to launch Trivium, a successful PPC agency that now manages over 140 client accounts.
Proven Strategies for Successful PPC Campaigns
Mina emphasizes the importance of a well-structured PPC campaign. He highlights the common mistakes that people make, such as having too many keywords in a campaign or not optimizing for profit. Mina also shares his insights on finding the right balance of tacos (total advertising cost of sales) and explains how it can vary depending on the product and market. He stresses the need for a clear game plan, consistent monitoring, and regular optimization to achieve optimal results in PPC campaigns.
The Power of Clear Campaign Structure and Data Analysis
Mina discusses the significance of a clear campaign structure in PPC management. He points out the importance of budget allocation, keyword organization, and ad group optimization. Mina also emphasizes the need for regular data analysis to identify key performance indicators and make informed decisions. He shares how effective data interpretation, thorough testing, and continuous refinement can lead to improved campaign performance and higher profitability.
The Role of Reviews and Listing Conversion Rate
Mina highlights the relationship between PPC advertising and other essential elements of successful selling on Amazon. He emphasizes the need for sellers to also focus on generating reviews and optimizing their listing conversion rates. By paying equal attention to these areas alongside PPC, sellers can create a comprehensive strategy that maximizes their success on the platform. Mina encourages sellers to analyze their data, test different approaches, and constantly refine their strategies in all aspects of their Amazon business.
From Self-Entrepreneur to Running a Successful PPC Agency
Mina shares his transition from being a successful supplement brand owner to launching and scaling Trivium, a thriving PPC agency. He describes how his personal brand and knowledge in the industry led to opportunities in training and consultancy. As demand for his expertise grew, Mina decided to focus his efforts on building Trivium and delivering high-quality PPC services to a wide range of clients. He discusses the rigorous training and quality control measures in place to ensure top-notch results and client satisfaction.
In this episode, we welcome Mina Elias to the show to talk about his story and his journey from a 7-figure Amazon seller in a competitive niche to starting one of the big PPC agencies in the space.
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