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#359 - 3 Biggest Amazon PPC Mistakes Amazon Sellers Make with Mina Elias
Sep 7, 2023
Mina Elias, former 7-figure Amazon seller and PPC expert, shares his inspiring journey from Egypt to the US, his success as an Amazon seller, strategies for success, challenges faced and revenue growth. He also discusses overcoming negative perceptions, retiring parents, and the concept of ideal TACOS for Amazon sellers.
52:45
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Quick takeaways
- A well-structured PPC campaign, with clear goals and consistent optimization, is crucial for success on Amazon.
- Effective data analysis, testing, and refinement can significantly improve PPC campaign performance and profitability.
Deep dives
Mina Elias' Journey From Engineer to Entrepreneur
Mina Elias shares his journey from being an engineer and feeling unfulfilled in the corporate world to becoming a successful entrepreneur. After realizing his passion for supplements and the potential in the market, he started his own electrolyte supplement brand. Despite initial struggles, Mina's brand found success on Amazon, thanks to his focus on PPC advertising and a structured approach to campaign management. As his brand grew, Mina's expertise in PPC led him to launch Trivium, a successful PPC agency that now manages over 140 client accounts.
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