$100 Million in 8 Years: Building Big Billers & the Future of AI in Recruiting with Roheel Ahmad

Jun 18, 2025

Roheel Ahmad, co-founder of Full Size Barns and AI innovator, shares his remarkable journey from a basement startup to a $100 million powerhouse. He reveals game-changing strategies like equity-sharing and innovative employee development that foster growth. Ahmad explains how AI is revolutionizing recruiting, freeing up time for meaningful relationships. He emphasizes the importance of clarity in business goals and shares insights on navigating international markets, all while blending cutting-edge technology with personal connection.

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ANECDOTE

Equity Shared with All Employees

Forsyth Barnes gave 33% equity to their people, including non-sales roles, from day one without buy-in.
This created shared responsibility, motivating everyone to uphold business standards and celebrate success.

ANECDOTE

Building Big Billers Internally

Forsyth Barnes built big billers internally by passing on relationships quickly, empowering individuals to own accounts.
The focus was on developing people, not relying on founders' personal contacts.

INSIGHT

Clarity Beats Experience Alone

Senior recruiters were impressed by Forsyth Barnes' clear roadmap despite being a young business.
Having a well-structured vision early can rival companies with decades of experience.

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Are you ready to discover the secrets behind going from zero to $100 million in eight years—while future-proofing your recruiting business with AI?

If you’re in recruiting or staffing, you already know how fierce the competition is, the struggle to build high-performing teams, and the pressure to adapt as AI transforms the industry. But what if you could learn directly from someone who’s led the charge—scaling a bootstrapped firm to massive revenues and pioneering new AI-driven approaches to recruiting?

This episode is brought to you by ASCEN, the modern, all-in-one Employer of Record (EOR) and payroll solution built specifically for staffing firms.

In this episode of The Elite Recruiter Podcast, Benjamin Mena sits down with returning guest Roheel Ahmad, co-founder of Full Size Barns and the visionary behind Imagine AI. Together, they dive into the exact strategies, mindsets, and innovations that took Roheel’s business from a basement startup to a global powerhouse—without a dime of investor money. Roheel reveals how equity-sharing, forward-thinking structures, and relentless innovation helped them develop big billers internally and disrupt the recruiting status quo.

Listen and you’ll discover:

How AI is changing recruiting—for the better—so you can free up hours every day, focus on high-value relationships, and deliver outstanding results.
Proven culture and mindset hacks that powered Full Size Barns through economic downturns, fierce competition, and international expansion (including practical steps for firm owners and recruiters at any level).
Real-world examples of how internal innovation and next-generation tech like Imagine AI give you the edge, enabling you to develop your team, delight clients, and crush growth targets—without replacing the human touch.

Don’t miss this opportunity to hear how Roheel Ahmad and his team built a $100M legacy, plus gain actionable insights to accelerate your own recruiting career or company.

This episode is brought to you by ASCEN, the modern, all-in-one Employer of Record (EOR) and payroll solution built specifically for staffing firms. ASCEN streamlines your entire back-office—from payroll and compliance to onboarding and invoicing—so you can focus on placing top talent and scaling your recruiting business. Learn more at https://www.ascen.com/

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YouTube: https://youtu.be/rk6am9OgRrE

Follow Roheel Ahmad on LinkedIn: https://www.linkedin.com/in/roheelahmad/

With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/

Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/

Benjamin Mena Instagram: https://www.instagram.com/benlmena/