Double Your Profit Day #28 Beat Big Competitors with SMART Marketing Strategies
Aug 28, 2025
Discover how strategic marketing investments can help businesses outshine competitors. Learn why staying bold in your marketing during tough times creates growth opportunities. The discussion highlights real-world examples showcasing how cutting competitors' marketing budgets can lead to market dominance. Plus, explore the idea that every dollar spent on marketing is vital for business expansion.
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question_answer ANECDOTE
PE Buyout Backfired Locally
In 2018 a PE firm bought the largest competitor and cut that company's marketing from 10% to 5% to optimize EBITDA.
John Wilson used that pullback as an opportunity to invest and capture market share.
volunteer_activism ADVICE
Go On Offense With Marketing
Outspend competitors in sales and marketing, especially when they pull back, because marketing is an asset that fuels growth.
Track ROI ruthlessly across channels to ensure leads are cost-effective and high quality.
insights INSIGHT
Spending Is A Strategic Lever
Consistent over-investment in marketing compounds advantage and wins share when others retreat.
Use spending as a strategic lever but measure cost-per-lead and channel ROI to optimize returns.
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Welcome to Day 28 of the Double Your Profit Series
The go-to series for contractors, home service owners, and small business entrepreneurs. Today’s lesson is simple, bold, and direct: Outspend Your Competitors in Sales & Marketing.
🧠 Why Outspending Works Marketing isn’t a cost — it’s an asset. It’s the lever that drives growth, creates demand, and keeps your pipeline full. While many competitors cut back when times get tough, the businesses that double down on marketing are the ones that win market share.
Real-world example: how a competitor’s cut from 10% → 5% marketing spend allowed us to dominate our market
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📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
⚙️ The Big Picture Every dollar you invest in sales and marketing is fuel for growth. When competitors pull back, they hand you market share on a silver platter. Outspend them, outwork them, and watch your business compound its advantage.
🔥 Think of this episode as your permission slip to go on offense when others go on defense.
John Wilson, CEO of Wilson Companies Jack Carr, CEO of Rapid HVAC 📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
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