Welcome to Day 28 of the Double Your Profit Series
The go-to series for contractors, home service owners, and small business entrepreneurs.
Today’s lesson is simple, bold, and direct: Outspend Your Competitors in Sales & Marketing.
🧠 Why Outspending Works
Marketing isn’t a cost — it’s an asset. It’s the lever that drives growth, creates demand, and keeps your pipeline full. While many competitors cut back when times get tough, the businesses that double down on marketing are the ones that win market share.
💡 What You’ll Learn in This Episode:
Why competitor pullbacks (like PE firms cutting marketing budgets) create massive opportunity
Real-world example: how a competitor’s cut from 10% → 5% marketing spend allowed us to dominate our market
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📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
⚙️ The Big Picture
Every dollar you invest in sales and marketing is fuel for growth. When competitors pull back, they hand you market share on a silver platter. Outspend them, outwork them, and watch your business compound its advantage.
🔥 Think of this episode as your permission slip to go on offense when others go on defense.
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
