

Is the Beauty Industry a Cult? Linguistically, Maybe. Featuring Author and Linguist Amanda Montell
Jul 24, 2020
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Amanda's Deodorant Discovery
- Amanda shares her new expensive deodorant habit after rejecting natural deodorants for their ineffectiveness.
- She loves a Canadian, aluminum-free deodorant called Nala Care that smells like a high-end LA massage spa.
Beauty Industry's Cultish Language
- The beauty industry exploits women's anxieties and sells products with misleading promises using euphemistic and metaphorical language.
- This creates a cult-like influence, selling an identity and lifestyle rather than just products.
Challenging Harmful Beauty Standards
- Amanda confronted a fashion brand for promoting extremely thin models, sparking both support and accusations of body shaming.
- She stresses that criticizing harmful standards isn't body shaming, as real body shaming requires oppression, which very thin, white bodies often don't face.