The Danny Miranda Podcast
#331: Jordan Welch – How Money Changes You
Episode guests
Podcast summary created with Snipd AI
Quick takeaways
- Broadening content to appeal to a broader audience significantly contributed to YouTube growth.
- Crafting a compelling story became crucial for engaging and retaining viewers.
- Diversifying topics to cater to a wider range of interests helped in attracting a larger audience.
Deep dives
Importance of Creating Content for a Wider Audience
One of the major unlocks for my YouTube growth was shifting my content from catering to a specific niche to creating videos that appeal to a broader audience. Instead of focusing solely on dropshipping, I started making videos that were relevant to entrepreneurs in general. This allowed me to tap into a larger viewer base and attract a wider range of viewers. By broadening my content, I could reach not only experienced dropshippers but also aspiring entrepreneurs who were interested in learning about different business strategies. This shift in approach significantly contributed to the growth of my channel.
The Power of Crafting a Compelling Story
Another important aspect of my YouTube growth was learning how to tell a captivating story through my videos. I realized that simply sharing information was not enough to engage and retain viewers. By incorporating storytelling techniques, I was able to create videos that hooked viewers from the beginning and kept them engaged throughout. This not only helped in boosting retention rates but also increased the chances of my videos being recommended by the YouTube algorithm. Crafting a compelling story became a crucial factor in attracting and retaining a larger audience.
Recognizing the End of a Niche and Seeking New Content Ideas
After making numerous videos about dropshipping, I reached a point where I had covered almost every possible topic in that niche. As a result, I began to explore other content avenues and realized the importance of diversifying my topics. This led to a shift in my content strategy, allowing me to explore new subjects and cater to a wider range of interests. By recognizing the limits of a niche and seeking new content ideas, I was able to continue growing my channel and attracting a larger audience.
The Impact of Broadening YouTube Content
Broadening my YouTube content not only expanded my reach but also fostered deeper connections with my viewers. By creating videos that catered to a wider audience, I could engage viewers from different backgrounds and interests. This allowed me to be a source of inspiration and information for aspiring entrepreneurs, regardless of their specific niche or area of interest. Broadening my content proved to be a pivotal step in my YouTube journey, enabling me to connect with a diverse and ever-growing audience.
Importance of Starting in a Niche
Starting in a niche is smarter because it allows you to compete with fewer established YouTubers. By selecting a niche where there is an opportunity for growth and creating better content than existing channels, you can gain traction and a dedicated audience. The speaker gives the example of entering the solar niche on YouTube, which had not been dominated yet, allowing for potential success.
The Power of Documenting the Journey
The key to gaining subscribers and building an audience is documenting your journey or a specific project, rather than trying to establish yourself as an expert content creator. By sharing the process, struggles, and successes along the way, viewers can relate to your story and feel inspired. The speaker emphasizes that this approach allows you to provide value without needing to be an expert right away.
Jordan Welch is an entrepreneur & YouTuber. In this conversation, we dove deep into Jordan’s personal journey of entrepreneurship, how he’s done inner work on himself, the power and dangers of the internet, how to talk to famous people, his regrets, and much more.
(0:00) Intro
(1:30) Early Content
(2:52) Confidence
(4:51) Quitting?
(5:55) Getting Job As A Busboy
(7:15) Vision
(8:28 Sneaker Convention
(11:00 Growing Up Numb
(13:01) Connection To Sebastian Ghiorghiu & Iman Gadzhi
(13:38) Iman London
(14:48 Chip On Shoulder
(15:43 Acceptance
(16:58 Practices To Help With Acceptance
(19:03) Inner Work
(21:22) Role Models
(22:53) What Makes For A Great Leader?
(24:51) Subscriber To Friend
(27:00) Employees
(28:10) Power & Danger of Internet
(31:23) Think & Grow Rich
(32:41) The Millionaire Fastlane
(33:51) Regrets
(35:51) Music
(36:58) Behind The Scenes YouTube
(38:08) What Makes For A Good Story?
(39:11) Time Capsule
(40:11) Who Does Jordan Create For?
(41:22) Wake Up
(43:40) Positive & Negative Aspects Social Media
(46:01) Fear
(48:31) Creativity
(51:32) Biggest Unlock For YouTube Growth
(56:31) YouTuber Mistakes
(58:18) How Did Having Money Change Jordan?
(1:00:02) What Does Jordan Want People To Feel?
(1:01:09) What Is Jordan Proud Of?
(1:02:04) Jordan’s Mom
(1:03:20) Not Responding To Messages
(1:04:18) Becoming The Rock Of House
(1:05:42) What’s Your Gift?
(1:07:01) How To Talk To Famous People
(1:11:21) For Those Who Want To Do YouTube
(1:14:24) Jordan Welch Roasts My YouTube Channel
(1:18:41) Challenge
Resources
- Think & Grow Rich by Napoleon Hill: https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331/
- The Millionaire Fastlane by MJ DeMarco: https://www.amazon.com/Millionaire-Fastlane-Crack-Wealth-Lifetime/dp/0984358137
- My Interview With Cole Hastings: https://www.youtube.com/watch?v=5OaE71SNFOM
Jordan’s Links
- YouTube: https://www.youtube.com/@JordanWelch
- Instagram: https://www.instagram.com/jordanwelch
My Links
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