The Land Development Podcast with Ryan Glick The Resident Experience Comes First with Lisa Cabral - TLP120
Nov 11, 2025
Lisa Cabral, Director of Design and Marketing at MBK Rental Living, brings her expertise in creating welcoming rental communities to the discussion. She emphasizes the importance of a strong brand thesis that resonates with residents' lifestyles and needs. Lisa shares insights on balancing data with real-world observations during community design, the significance of inclusive amenities, and the unique projects MBK is launching next year. Her passion for collaboration and community building shines through as she highlights the role of design in enhancing resident experiences.
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Create A Detailed Brand Thesis
- Build a brand thesis early that defines your target demographic and psychographics.
- Use that thesis to guide amenities, signage, architecture, and marketing consistently.
Validate Data With Onsite Visits
- Visit prospective project neighborhoods for multiple days to validate data with direct observation.
- Use boots-on-the-ground research to align presentations with real local behavior and vibe.
Do Neighborhood Research Early
- Run demographic and psychographic reports (e.g., Concord Group) before finalizing design and amenities.
- Spend time at local restaurants, shops, and coffee shops to experience the neighborhood firsthand.