The Advanced Selling Podcast Strategic Gifting with Patricia DuChene
Jan 14, 2026
Patricia DuChene, SVP of Growth and Marketing at Sendoso, shares her insights on intentional gifting in B2B sales. She emphasizes the importance of building trust through personalized gifts rather than treating them as mere promotional items. The conversation highlights strategies for using gifts to engage not just decision-makers, but also critical influencers within organizations. Active listening is stressed as a key sales behavior, alongside capturing personal details to enhance relationship-building over time. Gifting as a consistent metric can truly distinguish sales teams in a competitive landscape.
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Gifting As Human-First Trust Building
- Sendoso reframes corporate gifting as a human-first method to build trust and influence in sales cycles.
- Effective gifting requires knowing the person and tying gestures to real moments, not treating gifts as gimmicks.
Give Gifts With No Strings Attached
- Give gifts with no strings attached to establish trust in sales relationships.
- Move past wanting an immediate deal and use gifting to demonstrate genuine care.
Promotion Gift Opened A Conversation
- Patricia sent champagne chocolates to a promoted prospect after congratulating her on LinkedIn.
- The prospect responded enthusiastically and scheduled a high-level call about gifting the next week.